Protecting Your Sound: Why Every Music Rights Holder Should Be Concerned About Generative AI

AI music tools are becoming widely accessible to the public—whether embedded into consumer-facing apps or offered through platforms designed to create "deepfakes" that replicate the vocal tones, delivery, or style of human artists. As this technology continues to evolve, it’s not just household names like Drake or Taylor Swift who need to worry about impersonation—emerging and independent artists are still at equal risk of having their work cloned without permission.

Today’s AI models have access to huge global archives of commercial music, which they use to learn how to replicate vocals, generate new compositions, or imitate creative styles. Just a few minutes of clean vocal data is enough to replicate an artist’s voice—and that can be taken from streaming platforms, YouTube, or even social media. The result? Artists across the commercial spectrum are now seeing imitations of their voices or styles being used in unauthorized content.

So, how can music rights holders secure their IP? Read along as this blog explores the all-encompassing impact that generative AI has had on the music industry and copyright, and the solutions for rights holders to protect their property

How Artists Can Protect Their Work

Despite the threat of this burgeoning industry pain point, there are ways in which artists can identify AI-generated replications of their voice. Namely tools like MatchTune’s CoverNet, which allow artists to stay one step ahead of this rapidly shifting landscape.

CoverNet scans all key online platforms to identify AI-generated deepfake vocals and AI-modified versions of your music. Whether someone uses an AI model to clone your voice, tweaks the pitch or tempo of your original track, or reposts your music without your consent, CoverNet can flag these infringements quickly and accurately, allowing you to control your IP and identify missing revenue.

And CoverNet isn’t built solely for major labels or publishers; it's designed for and used by all music rights holders who want to take control of their work, keep it safe, and maximize their revenues in a competitive music market.

Learn more about CoverNet here.

Join the Conversation

If you’re interested in learning more about how to protect your music in this new AI-powered era, be sure to attend our upcoming webinar with the Music Business Association:

The Future of AI and Music: Balancing Innovation, Licensing, Ethics, and Copyright🗓️ April 4th | 🕛 11AM ET

By 2033, the music industry powered by AI is projected to grow to a staggering $38.71 billion. But how can we ensure creators’ rights are protected while fostering innovation? In this session, join music, technology, and business experts at MatchTune to explore the evolving intersection of artificial intelligence and music. We’ll examine how AI-driven tools are revolutionizing the music industry, while addressing critical ethical questions around copyright, licensing and data usage. Together, we’ll discuss opportunities for fostering innovation without compromising creators’ rights.

Secure your spot for this important discussion here.

Conclusion

AI-generated music is no longer science fiction—it’s here, and it’s being used in ways that challenge traditional notions of ownership, creativity, and fairness. As this technology becomes more embedded in digital culture, every artist—regardless of their level of fame—must take steps to understand and monitor how their work is being used. With tools like CoverNet, musicians can reclaim their agency and ensure their sound remains truly their own.